For any webmaster, the loss of traffic due to a Google rankings slip can be a complete disaster, with a lot at stake for what is often just a few mistakes, errors of judgements or bad management from a business point of view. When it comes to the Google Panda Penalty, rather than worrying about what happened offsite, you need to start looking onsite, as Panda tends to concentrate on the optimisation and standards of your website, rather than looking at offsite factors (which Penguin covers). Continue reading “The Types Of Content That Will Land You With A Panda Problem” »
Talking Online Marketing
If you don't find Online Marketing boring, then get ready for a thrilling ride!
Ten Reasons Why Your Adwords Campaign Might Not Be Converting
Failure to monitor which of your marketing campaigns brings you results is a sure way to waste money, because no matter where you spend or what you do, knowing what works gives you the power to not only reinvest in the successes, but also to have a think about the failures, seeing if they can either be improved or have to be dropped. Continue reading “Ten Reasons Why Your Adwords Campaign Might Not Be Converting” »
The Problem With Writing Just For SEO And Why You Shouldn’t Even Bother
The problem with having a website for most businesses is that you have to fill it with something. This requires effort which in turn can drop down your priority list, which I guess is understandable for many business owners, with the millions of other things they need to do often seeming more important. But because your website is your online shop window, if you do not spend time making sure your content is spot on and engaging and you are simply writing for search engines, how many visitors are you driving away? Continue reading “The Problem With Writing Just For SEO And Why You Shouldn’t Even Bother” »
Why Has Your Website Lost Its Rankings In Google?
Knowing that your rankings have dropped in Google is normally pretty obvious, either when you manually check them or you notice traffic is starting to drop in your analytics, but knowing why they have dropped and how you can get them back (if you can get them back) is a totally different matter, as when it comes to the loss of rankings, there is no “one fit” solution for getting to the bottom of what has happened. Continue reading “Why Has Your Website Lost Its Rankings In Google?” »
Are You Running Pay Per Click? Don’t Forget Bing! (You Know, The Other Search Engine)
I am going to say something now that will probably astound, shock, maybe even offend around 70% of you and what I am going to say might not even be believed, but here goes …. Continue reading “Are You Running Pay Per Click? Don’t Forget Bing! (You Know, The Other Search Engine)” »
Remarketing Tips You Really Should Be Thinking About
Remarketing and Retargeting seems to be the popular online marketing topic of the moment, despite the fact this advertising method has actually been useable and in place for a while now, but it would now appear that more and more companies and businesses feel comfortable with getting in front of their existing visitors, when they are not actually on their website. Continue reading “Remarketing Tips You Really Should Be Thinking About” »
What’s The Difference Between A Good Link And A Bad Link And How To Be A Hero (kind of)
If you thought this was going to be a really bad SEO joke, then sorry, it is yet another article about how you can determine the difference between a good link which helps your site and a bad link that potentially harms your site. Continue reading “What’s The Difference Between A Good Link And A Bad Link And How To Be A Hero (kind of)” »
Why Your Anchor Text Is Key To The Future Of Safe Link Building
From time to time, Google delivers a big kick in the teeth for webmasters, some say it’s fair, some say it’s not fair generally depending on whether your traffic has gone up and down when Big G changes the game a bit. Generally, SEO can be seen as a bit of a no win situation, because the techniques you have used in yesteryear are not really liked anymore and the techniques you are using now might not be liked tomorrow, let alone in a few years to come. Continue reading “Why Your Anchor Text Is Key To The Future Of Safe Link Building” »
So, What Did Penguin 2.0 Really Do For SEO?
The moment many SEO experts, online marketing firms and indeed webmasters have been waiting for hit last week, with the latest roll out of the SERPS changing Penguin hitting our computer screens. For some it was a good day, for others their business feels like it is now on a cliff, but did the good win and the bad lose like this update should really promise? Continue reading “So, What Did Penguin 2.0 Really Do For SEO?” »
Is The SEO Company Always To Blame If Things Go Wrong?
It is always easy to blame others when things go wrong, possibly human nature but generally taking the blame is something very few of us like to do, especially if we are not 100% sure what went wrong in the first place. By using an SEO company you are basically trusting someone or some people to look after your online business in terms of getting your website higher and flying in the engines and making it rank for your desired keywords.
Continue reading “Is The SEO Company Always To Blame If Things Go Wrong?” »